My daughter is about to turn 12. At this time last year she and her friends were pretending to be horses at recess and arguing over who had the most beautiful mane and tail. Suddenly horses are about as appealing as Barney (who as any parent knows becomes the anti-Christ as soon as kids hit kindergarden). And suddenly my little tomboy is interested in earrings and shoes and…brand names.
Her friends like to shop at Abercrombie & Fitch. Now, being the kind of kid who wouldn’t have even dared to ask for a brand name anything and was lucky to get new jeans when I grew out of the old ones, I don’t intellectually have a problem with this. Yeah, it’s stupid but my handbag means a little more to me with its distinctive Burberry design, and shoes that Steve Madden designs just ARE cuter than knock-off.
So last night I take my daughter to Abercrombie at Redmond Town Center. I open the doors and am immediately assaulted by three things: the music, the smell, and the huge black and white posters of pretty much naked prepubescents. The pervasive stench of the Abercrombie perfume gave me an instant migraine. The music was so loud my ears actually started to hurt. And the ads were just…disturbing. If you’ve read my blog at all, or seen my stuff on Xbox.com or Inside Xbox I think you know I’m a pretty open-minded kinda chick. But MAN. If you collected those ads in book form you could sell it as a guide for how to attract a pedophile.
The clothes aren’t slutty per se, but they are clearly designed to be worn by children. If an averagely-endowed woman can’t squeeze her rack into an Abercrombie XL t-shirt their market is not women…it’s little girls. The small (not extra-small mind you) t-shirt was pretty snug on my daughter who is small for her age and sometimes mistaken for a 2nd or 3rd grader.
If they want to sell clothes to children and anorexics, great. But don’t pave the walls with borderline child porn.