Ever since learning that my youngest child would be female I’ve been buying her clothes. A lot of clothes. BabyGap and Gymboree have benefited from my credit cards plenty in the last two years as has Target. I bought my stroller, crib, changing table, Bumbo seat, and a ton of toys and clothes at Target. For the most part I very much enjoy Target, but they are the one retailer that pisses me off with their gender stereotyping regarding children’s clothing. I’ve ranted about this, and tried to explain it, but today I took photos that illustrate my anger.
Let me first say that I am not opposed to ‘girly’ clothes. My daughter loves to wear dresses and she has a lot of pink garb. I’m not attempting to create a gender-neutral human. But take a look at these shirts meant for girls:
Contrast this passive, pretty, “girly” messaging with what’s offered in the boys section:
You see what I mean? Boys are cool, rock -n- roll, astronauts and action heroes! And girls shop and bake cake. Every one of these shirts could also be offered in girl colors. Sure, girls can wear orange and black and green…why not? But why make parents choose between dressing their daughter like a cool boy or a future concubine?
I bought my daughter the “Future Astronaut” shirt. And a Minnie Mouse tracksuit.