10 Things I Hate About E3
I don’t have to go anymore, and I’m relieved. Here are the top ten reasons why:
- The pre-E3 madness. When I was at Xbox, nothing and I mean NOTHING got done that wasn’t E3-related for weeks. Marketing and PR just went dark for all other matters.
- Having a back-up plan for every possible disaster–except the ones that actually occurred.
- Being jostled and groped by a sea of sweaty, near-orgasmic nerds on the show floor.
- Booth babes. A living reminder of what a woman’s primary place in the games industry still is.
- Drunk text messages at 3am.
- The hot, crowded back rooms where lowly Xbox.com writers had to work.
- Getting busted for ‘leaking’ something that was presented in the press briefing final rehearsal because space couldn’t be spared for the ‘real’ briefing. Real conversation later in hotel lobby: Important Guy: “Nice leak, Trixie. You gonna leak the name of the next console too?” Me: “Yeah it’s the Xbox Kiss My Ass.”
- Having my boobs banned from the website.
- Not being able to go to any parties because I had to be on camera the next day. (I’m OLD, folks. I look worse than you can imagine without sleep).
- Being really excited to share news with the world and having snarky game ‘journalists’ shit all over it in an attempt to seem cool.
So glad I’m not there. If you still think E3 is Christmas and your 21st birthday rolled into one, enjoy! I’m over it.
Update: #11 Leaks. You wouldn’t know it to look at it, but one of the most popular websites in the country has been scaled down over the years to a skeleton staff <5 full time employees and a handful of vendors and contractors. These are smart, hardworking people who love Xbox and gaming. Hire more people to write, edit and produce? Naw, the powers that be decided to hire a wide swath of overpaid middle managers who go to meetings and kiss ass (this is called ‘strategy’), while cutting resources for the people who actually do the work. Smart. What really sucks is that these few folks that actually DO something besides fluff up their careers will take the hit for this leak, not the assholes who by bad decision-making and horrible leadership made it happen. I say to my friends and former teammates at Xbox.com: Don’t let the bastards get you down.