360 takes over SportsCenter tonight
Tune in tonight to ESPN’s SportsCenter at 8pm PST/ 11:00 pm EST for a sports program packed with an Xbox 360 punch. As the sole advertiser during this special edition of Sportscenter, Microsoft will air a total of seven minutes of national commercial time with compelling Xbox 360 ads such as “Cops and Robbers” and “Mad World.” Microsoft and ESPN also kick off “The Ultimate Xbox 360 Entertainment Experience”, a three week online sweepstakes with entry through www.Xbox360winitall.com. Viewers will be asked five questions about the commercial spots. If they get three or more correct, they will automatically be entered in the sweepstakes.
In semi-related news, some freaky wrestlers are going to Iraq. Check it. No, not to lay down the smack and finish up the ridiculous mess we’ve made, but to entertain the troops. Xbox 360 is helping out with some consoles, cameras and Xbox Live goodness. Will war-weary soldiers on their 4th tour of duty really be made happy by wrestlers and games? Here’s hopin’.. though I think they’d rather come home.